Digital Fatigue Is Real — Turns out, Gen Z loves catalogs and stores!

New research from The Harris Poll in partnership with Quad reveals a fascinating shift in consumer behavior: today’s shoppers are craving real-world, tactile experiences more than ever especially Gen Z and Millennials.

Consumers are feeling screen fatigue and looking for connections beyond pixels. People now say that in-person interaction and physical touchpoints, from retail stores to print catalogs, deeply enhance brand recall and loyalty. 

And this isn’t “old-school nostalgia” — it’s a strategic shift toward a true omnichannel experience where digital and physical complement each other. 

MG Malls understands that your audience wants immersive, multi-sensory journeys — not just interruptions on a screen. 

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